Module 45 - Simulation

Find the Privacy Setting

Task: turn off location sharing in ShopNow, a fictional shopping app.

Your task: Disable continuous location sharing. Find the toggle and turn it off.
Clicks: 0
ShopNow
ShopNow - Menu
My Orders
Track and manage your purchases
›
Wishlist
Saved items
›
Notifications
Deals and alerts
›
Account Settings
Profile, payment, preferences
›
Help & Support
›
About ShopNow
›
No "Privacy" here
Privacy settings are not a top-level option. "Account Settings" is the closest guess - but it's not labelled as privacy.
ShopNow > ...
‹Section
Location settings are not available in this section.
Back to Menu
Wrong section
You're in the right area of the app, but the setting isn't here. Try Account Settings.
ShopNow > Account Settings
‹Account Settings
Profile Information
›
Payment Methods
›
Communication Preferences
Emails and SMS
›
App Experience
Personalisation and recommendations
›
Security
Password and two-factor
›
Linked Accounts
›
Still no "Privacy"
Location is disguised as "App Experience - Personalisation". Not labelled as data collection.
ShopNow > Account Settings > App Experience
‹App Experience
Display Theme
›
Recommendation Settings
How we suggest products to you
›
Location & Context
Nearby deals and store finder
›
Language & Region
›
Level 4 - Getting closer
"Location & Context" sounds like a feature, not a data permission. It is framed as "Nearby deals" - not "your location is being tracked".
ShopNow > Account Settings > App Experience > Location & Context
‹Location & Context
Nearby Store Finder
Show ShopNow stores near you
Location-Based Offers
Deals based on where you are
Enhanced Personalisation
Improve your recommendations

Tap Enhanced Personalisation to see what it does.

Level 5 - The real setting is hidden here
"Enhanced Personalisation" is continuous background location sharing. It is not labelled as such. The name sounds like a feature benefit, not a data permission.
ShopNow > Account Settings > App Experience > Location & Context
‹Disable Enhanced Personalisation?

Disabling this may reduce the quality of your product recommendations and could result in missing time-sensitive local deals.

Reversed button order
The prominent button (left, blue) is "Keep enabled". "Disable" is right and grey. This is a reversed confirmation - the default action is the one the company wants, not the one you asked for.
Location sharing disabled.
It took you
0
clicks across 5 menu levels.
What you just experienced
Privacy settings buried 5 levels deep. Misleading category names. A reversed confirmation dialog. A toggle labelled "Enhanced Personalisation" that was actually continuous background location tracking. A Princeton study found privacy settings were buried an average of 4.2 levels deep across major apps.